Every now and then, there comes a social media app that takes the social scene by storm. While very few succeed in hanging in there for long, most of these apps disappear over time. For the most part, these apps do not get any traction from users, and they fade into oblivion.

Thanks to the authenticity of BeReal, this social media platform has become the most successful app after Instagram and Facebook.

Here, it is essential to note that the app was launched in 2022 - amidst the global pandemic. Unexpectedly, the app did not turn out to be as successful as the gurus had anticipated. A former employee of Go Pro and a tech guru, Alex Barreyat, is the think tank behind this ‘revolutionary’ social media app.

Lifestyle / Developed in 2020, BeReal comes to the limelight in 2022 as it currently has over 10 million active users.

But the app did not gain overnight fame. It took the gurus two years to convince social media users that BeReal is way better than Facebook or Instagram. As of August 2022, BeReal has 10 million active users who log in to the app. They share authentic photos and real-time posts every day.

Given the popularity of BeReal, you might be wondering what makes it so special. How is BeReal different than Instagram or Facebook? And why are social media users switching to BeReal?

Well, to answer all these questions, we have collected real-time data about BeReal. This brief blog will cover every in and out of BeReal. By the end of the blog, you will be able to see the difference between Bereal and other social media platforms. We suspect you will also switch to BeReal (no pun intended!)

CNN / Unlike Instagram and Facebook, you can only share one authentic photo on BeReal daily.

Now, let’s move ahead and understand the specialty of BeReal and see what it is that makes it different than Instagram and Facebook:

• Authenticity

As the name suggests, BeReal has the primary goal of authenticity. This means that the objective of designing BeReal is mainly to connect real people - not fake ones. Unlike Instagram, you can only post once every day. And there is a two minute for that. Once you open the app, a camera prompt will pop up where you can capture yourself (along with your surrounding) and you can click the post. Once you share your photo, all BeReal users will be notified.

Tech Hub / You can not use hashtags and captions on BeReal, unlike Instagram and Facebook.

Another specialty of BeReal is that you can only show your location on the picture - if you want. No hashtags and captions. While there is an option for a caption, most BeReal users do not write anything in the caption.

• Capturing A Selfie & Your Surrounding At the Same Time

One of the latest features of BeReal - that is not available on Instagram and Facebook - is that you can take a selfie with the front camera. At the same time, you can take a picture of your surrounding. The selfie will be displayed in the corner of the picture, and the front view can be seen thoroughly.

This means that it authenticates the picture and the cameraman behind the picture - in one collage photo.