Do you want to learn the basics of digital marketing without spending any money? Whether you are a beginner or a seasoned pro, there are a variety of online courses and resources available to set you up for success. In this blog post, we’ll provide an overview of the best online courses and resources for learning digital marketing for free.

Free Online Courses About Digital Marketing

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LinkedIn Learning Courses

LinkedIn Learning has a range of free online courses on topics like social media marketing, website optimization, conversion optimization, and more. You’ll learn strategies for boosting engagement and driving conversions, as well as building campaigns that are effective in today’s digital landscape.

Coursera

Coursera offers several free courses that cover topics like SEO fundamentals, social media marketing strategies, and building websites with WordPress. These courses will provide a comprehensive understanding of the basics of digital marketing and help you get started with creating effective campaigns.

Udemy

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Udemy is home to many free online digital marketing courses that cover topics like email marketing, content marketing, web design, SEO strategies, and more. You’ll learn how to create campaigns that are optimized for search engines and engage customers in meaningful ways.

Skillshare

Skillshare also has several free online courses on digital marketing basics such as SEO fundamentals, understanding analytics, content creation tips, launching effective campaigns, and more. Whether you’re just getting started or looking for a refresher on the basics of digital marketing, Skillshare has plenty of options to choose from.

Paid Online Courses About Digital Marketing

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Google Digital Garage

Google Digital Garage has a range of courses that cover all aspects of digital marketing, from website optimization to social media marketing and more. With in-depth lessons from experienced marketers who have worked with top brands across multiple industries, this is an excellent way to sharpen your skills while learning from the best in the industry.

Coursera

Coursera also has several paid digital marketing courses that cover topics like search engine optimization (SEO), copywriting techniques for marketing purposes, creating metrics-driven campaigns, and more. With hands-on projects that help you apply what you’ve learned in real-world scenarios, these courses provide valuable insights into creating successful campaigns across platforms, both large and small.

HubSpot Academy

HubSpot Academy provides comprehensive training to help marketers become experts in their field through bite-sized lessons taught by experienced professionals who have worked with top brands like Coca-Cola and Microsoft, among others. The academy hosts both paid and unpaid instructor-led classes on various aspects of digital marketing, from content production to website optimization and more.

Skillcrush

Skillcrush offers paid online classes in everything from basic SEO strategies to advanced tactics like automation and AI-powered email campaigns through their BluePrint program, which covers various aspects of digital marketing, including Google Ads Fundamentals and Optimizing for Search Engines, among other topics in their curriculum package options starting at $19/month or $299/year which makes them accessible enough even for those with limited budgets looking to improve their skillsets quickly over short periods of time.

Free Digital Marketing Tools

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Google Analytics

Whether you are just getting started or already actively working in digital marketing, Google Analytics is essential if you want to get serious about measuring your ROI from campaigns, as it tracks user engagement across websites no matter the size or complexity. Not only does it give valuable insights regarding which elements work best within each website but also gives suggestions about changes or optimizations that can be made for better performance.

Hootsuite

Hootsuite is one of the most popular social media management tools available today, allowing users to manage all their accounts in one place. It allows users to schedule posts ahead of time so they can be sure they always stay active across all their channels while also tracking post performance analytics so they can get a better understanding of how their content is being received. For those interested in learning more about Hootsuite’s features, they also offer comprehensive tutorials on their blog.

BuzzSumo

BuzzSumo is an invaluable tool when it comes to content research giving users access to insights into what kind of content performs best within any given industry or niche. With its powerful search functionalities, users can find out which pieces have been shared most often across all major networks giving them an idea about what content does well overall so they can emulate similar strategies themselves. BuzzSumo also offers an extension on Chrome so you can see shared count without having to leave your browser window, as well as analytics reports so you can measure performance over time.

SEMrush

SEMrush is another comprehensive tool perfect for researching content trends within different industries, but it does not stop there, offering features such as detailed keyword research, helping users identify which terms prospects use when searching for products like theirs, thereby optimizing any content created around those terms as much as possible. Along with these features, SEMrush also provides competitor analysis so organizations can stay up-to-date with industry trends as well as backlink analysis, giving organizations insight into where links pointing towards their domain come from.